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A.L. Wizard Engages Pique Marketing to Deepen
National Channel

SAN DIEGO, Calif. - August 19, 2003
A.L. Wizard, Inc., provider of software solutions for
managing assisted living communities, today announced that it has
engaged Pique Marketing, Inc. to focus marketing efforts on the top
assisted living providers in the US and Canada.

A.L. Wizard provides the only scalable assisted living software solution
designed for national providers that manage multiple communities.
Using A.L. Wizard, community managers and staff can easily track day-to-day
resident acuity, care and services while gaining new management control
over resource allocation, cost of service and profitability. National
and regional mangers of multiple communities gain consistent oversight
across communities, and the insights to be proactive about budgeting
and staffing.

"A.L. Wizard has been exceptionally well-received in our marketplace,"
said Rose Lochmann, President of A.L Wizard. "We're confident that
we're delivering the right solution at the right time for the assisted
living industry; we're ready to take our marketing efforts to a new
level."

Pique Marketing is a veteran provider of marketing and management
services to high growth software companies. "We're especially excited
to represent a quality solution like A.L. Wizard," said John Deitz,
Pique Marketing's President and Chief Marketing Activist. "So many
solutions today are poorly conceived and costly to maintain and operate.
A.L. Wizard stands apart with a professional and scalable solution
grounded in the best practices of the industry, and with a lower lost
of ownership than anything else out there. Early adopters have already
reported annual savings up to half a million dollars."

About A.L. Wizard
A.L. Wizard provides industry-leading assisted living management solutions
to top assisted living providers nationwide. The solution suite enables
Resident Management, Staffing Management and Marketing, while providing
executive managers with the information and insights to manage care
and costs across communities. Users report improved compliance with
state regulations and the ability to deliver higher quality of care.

Designed by a nurse and former assisted living administrator, A.L.
Wizard embodies state-of-the-industry acuity measurement and management
best practices. Combining exceptional ease of adoption and dramatically
low cost of ownership, A.L. Wizard is the accepted standard in assisted
living software. For more information, call 888-440-0566 or visit
www.alwizard.com.

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Media Contact(s):
Rose Lochmann
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